' Lula Cellars - Our Story

Our Story

The Wine and the Winemaker

Jeff Hansen, winemaker for Lula Cellars, brings nearly 30 years of grape growing and winemaking experience to the brand. Jeff’s handcrafted, limited production Mendocino Coast and Anderson Valley Pinot Noirs, along with Zinfandel, Dry Gewurztraminer, Sauvignon Blanc and Rosato (Rosé of Pinot Noir) reveal the passion he has for producing world class wines.

What does it take to make world class wine? To start with, it takes world class grapes. Then, the grapes must be fermented in a way that allows all of their flavors to be revealed. Next, we use just the right amount of oak barrel aging, which helps to marry the fruit flavors and acids into a harmonious blend.

In winemaking, when you let passion be your guide, the finished wine will always reflect that passion!

A Lady named Lula

Lula Cellars was named for Jeff’s maternal grandmother Lula, who was born in 1879 and lived to the age of 89. This remarkable woman raised three children by herself after the death of her husband, Frank. Her enduring inner strength, faith and love for her children helped guide her and her family through the most difficult of times, and she was an inspiration to all who knew her. Naming the winery after her pays tribute to this noble woman.

The Coolest Appellation in California (and we mean that both literally and figuratively)

The sparsely populated and ruggedly beautiful Anderson Valley is the vibrant heart of Mendocino County’s renowned Pinot Noir region. Surrounded by steep, forested slopes and rolling hills dotted with picturesque vineyards, farms and orchards, this narrow valley (roughly 15 miles long) is known for its warm, sunny days and cool, foggy nights.

Many people liken Anderson Valley to the Napa Valley of decades ago; rustic charm combined with casual elegance. Wine tasting is a unique and personal experience, and at many wineries (including our own), you can oftentimes find the winemaker in the tasting room, pouring wines and swapping stories with guests.