In June 2017, Lula Cellars introduced Matt Parish as our new winemaker. Matt has a stellar reputation as a top-tier winemaker in the US and around the world, and he brings more than two decades of winemaking experience to Lula. His brilliance has particularly shone with Pinot Noirs (he was previous winemaker for Etude), and he has produced hundreds of 90+ rated wines, and earned countless accolades and medals across various brands, varietals and wine styles.
A native of New Zealand who has called Northern California home for the last 15 years, Matt has a far-ranging background spanning 25 vintages – from small luxury wineries to the world’s largest publicly listed wine company, and from a wine startup to his own label make him particularly well-suited to propel Lula into the future.
Says Matt, “I’m extremely excited to be part of the Lula family. Their history, the people involved, Lula’s loyal customers and the opportunity to be part of the truly magnificent Anderson Valley all make this a great adventure. I’ve always loved pinot noir as a varietal, and the Anderson Valley is one of a few places in the world where I feel it truly expresses itself. Lula’s pinots take full advantage of that originality and I’m looking forward to continuing the great tradition Lula has started."