Lula Cellars - Our Story Bringing 20-plus years of grape growing and winemaking experience to his new brand, Jeff Hansen has always wanted to make wines that he could sell directly to consumers. His handcrafted, limited production Mendocino Coast Pinot Noir, along with Zinfandel, Dry Gewurztraminer and Dry Rosé reveal the passion he has for producing world class wines.

What does it take to make world class wine? To start with, it takes world class grapes, which we have. Then, they must be fermented in a way that allows all of their flavors to be revealed, which we do. Next, we use just the right amount of oak barrel aging, which helps to marry the fruit flavors and acids into a harmonious blend. In winemaking, when you let passion be your guide, the finished wine shows it!